When most people think about promotional kits, they picture branded merchandise packed into a box.
At Tier One Solutions, we see something different.
Every kit is an opportunity to tell a story, create an experience, and give brand ambassadors everything they need to activate a campaign successfully.
That philosophy came to life in our recent partnership supporting Topo Chico. Working alongside the client team, Tier One Solutions developed two completely customized activation kits designed specifically for bars and taverns: a Premium Kit and a Standard Kit. Rather than simply sourcing products, our team managed the project from end to end, including product sourcing, creative design, structural packaging, production management, fulfillment, and activation support.
More Than Swag. Building an Experience.
Every successful activation begins with one question:
What experience do we want the recipient to have?
Instead of beginning with products, we started with the customer journey.
The objective was to equip bar owners and staff with everything they needed to confidently promote Topo Chico while ensuring every interaction reinforced the premium quality of the brand.
That meant designing not only the promotional pieces themselves, but also how they would be discovered, unpacked, and ultimately used.
The result was two carefully curated kits that balanced budget, functionality, and brand impact while maintaining a cohesive visual identity.
Strategic Product Selection
Each component inside the kits was intentionally selected to support the campaign while remaining genuinely useful for recipients.
Items included:
- Custom PVC bar mat
- Laser engraved wooden crate
- Heavy-duty waxed canvas bartender apron
- Premium cocktail shaker
- Walnut muddler
- Stainless steel bottle opener
- Laminated recipe cards
- Activation guide
- Custom coasters
- Branded pint glasses
- Die-cut decals
- Custom magnets
Rather than filling a box with disposable giveaways, every item served a purpose behind the bar while reinforcing the Topo Chico brand throughout daily operations.
Designing Two Distinct Experiences
Not every location required the same investment.
To maximize reach while maintaining quality, Tier One Solutions created two separate activation packages.
Premium Kit
Designed for key locations, the premium experience featured higher-end bartender tools and branded merchandise that elevated both presentation and usability.
The premium kit included items such as:
- Waxed canvas bartender apron
- Premium cocktail shaker
- Engraved muddler
- Wooden display crate
- Recipe cards
- Activation guide
- Magnets
- Bottle opener
These pieces created an elevated unboxing experience while providing long-term value to bar staff.
Standard Kit
The standard kit focused on high-impact activation materials designed for broader distribution.
It featured items such as:
- Custom bar mat
- Pint glass
- Coasters
- Recipe cards
- Decals
- Wooden crate
- Activation materials
This approach allowed the campaign to scale efficiently while preserving consistent branding across every location.
Packaging That Became Part of the Story
One of the most memorable pieces wasn’t inside the package.
It was the package itself.
Rather than shipping products in a plain corrugated box, Tier One Solutions designed custom shipping cartons that resembled a wooden crate of Topo Chico glass bottles.
Before recipients even opened the package, the experience had already begun.
Inside, the presentation continued with organized product placement, premium materials, and thoughtful sequencing that encouraged recipients to explore each item individually.
Packaging isn’t just protection.
It’s often the first brand interaction.
Creative Design Across Every Touchpoint
Our creative team developed branding that extended across nearly every element of the project.
That included:
- Product graphics
- Laser engravings
- Printed collateral
- Recipe cards
- Activation guides
- Shipping graphics
- Stickers
- Magnets
- Coasters
- Custom crate branding
The result was a consistent visual identity from the exterior shipping box to the smallest promotional item inside.
Every detail reinforced the Topo Chico brand.
Managing Production Across Multiple Vendors
Projects like this require far more than creative execution.
With more than a dozen unique products, each featuring different production methods, decoration techniques, lead times, and suppliers, coordination becomes just as important as design.
Tier One Solutions managed:
- Vendor sourcing
- Product procurement
- Print production
- Laser engraving
- Proof approvals
- Production timelines
- Inventory coordination
- Quality control
Our team ensured each component arrived on schedule so assembly and fulfillment could move forward without delay.
Fulfillment Without the Headaches
Once production was complete, the project shifted into fulfillment.
Every kit required careful assembly to ensure:
- Correct products
- Consistent presentation
- Secure packaging
- Accurate shipping
- On-time delivery
Managing fulfillment internally allowed the campaign to launch efficiently while maintaining quality across every shipment.
Watch the Premium Kit Unboxing
Want to see the experience for yourself?
Watch our premium kit unboxing video below to see how every detail came together, from the custom shipping crate to the curated contents inside.
Why Integrated Campaigns Deliver Better Results
Projects like this demonstrate what happens when strategy, creative, production, logistics, and activation are managed under one roof.
Instead of coordinating multiple agencies, vendors, and suppliers, clients gain a single partner capable of managing every phase of execution.
Whether it’s promotional merchandise, experiential marketing, retail displays, packaging, print, or national campaign fulfillment, Tier One Solutions brings the people, processes, and production capabilities together to create memorable brand experiences that drive engagement.
Ready to Build Your Next Activation?
From custom promotional kits and branded packaging to nationwide fulfillment and experiential marketing campaigns, Tier One Solutions helps brands turn ideas into experiences people remember.
Let’s build something remarkable together.
