Consumer Packaged Goods (CPG) Strategic Services
Tier One Solutions partners with CPG brands to bring structure, insight, and momentum to their go-to-market efforts. We help organizations align people, process, and technology to reach consumers where they shop, influence how they decide, and measure what truly drives growth.
Our work is designed to reduce friction, improve decision-making, and help teams execute with confidence.
Go-to-Market & Growth Strategy
We help CPG brands define clear growth priorities and align internal teams with executable plans across product launches, seasonal campaigns, and retailer-ready activation. By infusing shopper experience and category insights into strategy, we ensure your go-to-market plans are informed by real consumer behavior and competitive context — helping you reach consumers where they shop and influence how they decide.
Campaign, Asset & Content Management
We help brands organize and activate their content, assets, and campaigns so teams, partners, and retailers always have access to the right materials at the right time. This includes systems for packaging artwork, brand standards, and POS content libraries that maintain brand control while streamlining execution — turning insights into assets that perform both on the shelf and online.
Marketing Operations & Process Optimization
We streamline marketing operations by designing scalable workflows, governance models, and role clarity — so teams spend less time managing work and more time driving results. This includes creative operations support around packaging execution, brand control processes, and asset readiness, helping brands reduce friction and deliver consistent, high-quality outputs across retail and digital channels.
Omnichannel Activation & Supply Chain Management
From in-store programs to eCommerce and digital campaigns, we support cohesive activation strategies that create consistent consumer experiences across channels. Our approach blends retail execution with omnichannel design and supply chain management alignment, ensuring products, shelf-ready merchandising, compelling point-of-sale materials, and digital touchpoints work together to drive availability, awareness, loyalty, and conversion across both physical stores and online environments.
Technology Enablement & Integration
We support the selection, implementation, and optimization of marketing, collaboration, and analytics platforms — ensuring tools work together and support real business outcomes. Whether enabling advanced eCommerce integrations, point-of-sale technologies, or retailers’ analytics platforms, we make sure technology supports your broader strategic goals and delivers the visibility you need for smarter execution.
Data, Analytics & Performance Insights
We bring structure to fragmented data sources, helping teams track performance, optimize spend, and gain actionable insight across campaigns, retailers, and consumer touchpoints. Our work also includes category management and shopper insights, pairing quantitative data with qualitative in-market intelligence like store safaris to identify opportunities that improve decision-making and drive measurable growth.
Tier One Solutions is not a traditional agency. We work alongside your teams as strategic operators—bringing clarity, structure, and momentum to complex environments.
Our approach emphasizes:
- Practical strategy grounded in execution
- Cross-functional alignment across marketing, sales, and operations
- Scalable systems that grow with your organization
- Measurable outcomes tied to business goals
I bring over 25 years of experience partnering with global brands to optimize creative output, retail activation, and marketing supply chain performance. My background spans packaging engineering, merchandising, and retail operations, with leadership roles at organizations including Baxter Healthcare, Kraft Foods, Pfizer, Bayer Consumer Healthcare, and TAG Worldwide. Most recently, I led TAG Worldwide’s largest U.S. retail sector, overseeing teams supporting more than $70 million in revenue for brands such as GSK Consumer Healthcare, Coca-Cola, LEGO, and Heineken. I believe lasting success is built through trust, transparency, and collaborative relationships that create sustainable value for clients and teams.
to listen.
